Research

AI assistant statistics: what customers and businesses say.

A collection of well-known studies on how consumers feel about AI assistants, what they mean for profitability and how the market has grown. Sources and years are listed with each number.

Consumer sentiment

Customers want fast answers.

90%

of consumers want businesses to respond to inquiries immediately

LivePerson, 2019
57%

value AI assistants for their immediate response

HubSpot, 2017
48%

prefer live chat over other ways to contact a company

HubSpot, 2017
55%

would rather text a business for transactions

LivePerson, 2019
40%

don't mind if help comes from AI or a human, as long as it helps

HubSpot, 2017
48%

prefer an assistant that solves problems over one with personality

Business Insider, 2017
54%

say it matters to know when they are talking to AI

LivePerson, 2019
95%

believe customer service will benefit most from AI assistants

Mindbrowser, 2017
Business impact

AI assistants pay for themselves.

47%

of consumers would buy items through an AI assistant

HubSpot, 2017
$0.50-0.70

saved by banks per interaction handled by an AI assistant

Foye, 2017
34%

of executives say AI assistants free up time for deep work

PwC, 2017
92%

of HR leaders see AI assistants as essential for employee services

ServiceNow, 2019
Market growth

From experiment to standard.

70%

of customer interactions forecast to involve AI technologies

Gartner, 2020
90%

of bank interactions could be automated by AI assistants

Foye, 2017
35.2%

yearly market growth projected from 2016 to 2021

MarketsandMarkets, 2017
96%

of businesses believe AI assistants are here to stay

Mindbrowser, 2017

These figures come from third-party studies published between 2015 and 2020. They show how fast expectations have moved. For current numbers from our own customers, see our use cases.

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